Digital CRM is a new secret weapon in a new normal world. We help brands to collate, unify and analyze customer data to create strong engagement and bonding with a comprehensive Customer Relationship Roadmap.
Project : Subscription Model
Sector : Corporate and End Consumer
Client : Singha Corporation
Product : Singha 191. Tank Water
Product : Omni Channel Transformation
Sector : Retail & Wholesale
Client : TCP Group
Project : Energy & Nutritious Drinks
Product : Member Loyalty Management
Sector : Retail & On-line
Project : Mc Group Public Company Limited
Client : Clothing & Accessories
Singha corporations is a well-known name in the field of beverage allacross Thailand since 1933. Singha water is one of the most successfuland well-known brands of Singha corporations group. It has beendeclared as No.1 in water market for many decades. Their major saleschannel are from traditional trade which consider agent, wholesalers,retailed as well as modern trade and convenience stores. 99% ofpenetration through all offine channels.
The most challenge is that water is just a commodity product widelyused by every single home. Therefore many brands want to entry in thismarket and switch share from No.1 brand like Singha. Moreover,customers find that water as a necessary product they need to havebut not enjoy shopping and catering back home because of itsheaviness
Then we find the opportunity from customer insight which are theNECESSARY and HEAVINESS. Water is heavy and no one in the marketoffer free delivery to home. Customer who live in BKK have to face withtraffic jam when they go outside. Therefore when they go shopping, theyonly want to shop what they enjoy which is not heavy and necessaryproducts like water. If there is any brand can offer free delivery water totheir home, they would consider to buy in order to save their time andenergy to do something more enjoyable.
As a brand leader, we need to be the first one to expand in newsegment, market or channel in order to expand growth. In digitaldisruption, we see the disruptive opportunity of the changing behaviorthat prefer online shopping and home delivery. Our strategic move is todevelop new SKU which is Singha tank water 18.9 lite to serve directcustomers both individual and corporates. We offer free delivery to theirdoors and office every week with subscription basis. Customers canorder thru call center or Singha online channel and get Tank water everyweek on regular basis. We develop application to help track couponsremaining and alert system to remind customer to repurchase beforetheir coupon run out. With sophisticated technology and customerinsight analysis, we have run this Singha smart family programsuccessfully for 8 years with only call center and online channel thatgenerate average growth rate at xx% every year.
We can recruit total members of xx, xxx members with annual sales of 1Million tanks in Bangkok and greater BKK. Retention rate is 90% and 10%new members. On top of the success, we can also offer other water SKUthru this channel. Besides, sales growth, we also better understanddirect customers and new generation who prefer online shopping andbe able to offer the right products to fit the changing need.
The Provincial Electricity Authority (PEA) is a government enterprise underthe Ministry of Interior. PEA was founded as an individual organizationunder the Royal Decree issued on 6 March 1954. Provincial ElectricityOrganization has legal capital of 5 million Baht with 117 electricityauthorities under its purview. Subsequently, Provincial ElectricityAuthority was established under Provincial Electricity Authority Act of B.E.2503 (1960) on 28 September 1960 and inheritedongoing missions from the Provincial Electricity Organization. The PEA isopening a new chapter of challenges associated with changes intechnology and government policy that cause significant impact in theelectricity industrial structure. PEA is committed to adopting thesechanges by evolving into an electricity business aiming to be excellent inthe Electrical Energy Business, meet the expectations of the customersand contribute values to the society and environment by using digitaltechnology, in order to take PEA down the road to becoming "PEA DigitalUtility".
The growing trend of alternative energy and digital disruption plusCOVID-19 have made a big impact on immediate changing behavior ofcustomers to new normal lifestyle which concern even more on savingmoney to secure their uncertain future. The economic downturn causesconsumer and big corporates be more considerate when buyingor investing in any thing with big budget like solar rooftop. it's hard toconvince consumer to invest today to save for next 25 years.
We finally found the hidden opportunity under the uncertainty by flippingthe same concern about 'SAVING' for future. Because Thailand hasstrong sunlight almost 365 days, plus price of Solar rooftop is goingdown due to more choices of products from China, Korea or Japan notonly from Europe like before, plus long term low interest loan from manybanks to offer. Since Covid-19, Digital seems to be the hottest channelsthat turn on more customers
PEA has developed a total ENERGY solution plan of 'SOLAR ROOFTOP'that can help big enterprises (which generated the most revenue) tosave cost for a certain period of 25 years according to its durable usage.PEA doesn't sell Solar Rooftop but it provides end 2 end solutions from 1)sourcing qualified Solar rooftop suppliers with affordable price 2) financepackage to offer loan with lower interest rate, 3) offer investment optionsby self invest, co-invest or 100% invested by investor and 4) develop adigital platform under Solar HERO platform to provide convenience forcustomers to submit document, check status along process and dailymonitor PV produced from Solar Rooftop.
PEA has unexpected successful outcome from focusing on bigenterprises of 4000 firms. Most of them are looking for cost saving tosecure their long term business. They found Solar Rooftop is one of thebest better solutions to help cutting cost immediately and the mostimportant is it can last for 25 years. The conversion of success is around15% from 1717 firms contacted.
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